DunedinNZ Research Engagement Hui
To get the most out of the DunedinNZ Hui on November 9, below are the full reports to be read ahead of time on each of the research pieces that will be discussed during the afternoon.
What's currently happening? Industry data sources
Sharing the latest insights available from key industry data sources, such as visitor spend, accommodation, and digital sentiment, to understand the current destination environment. This session will explain how to best utilise this resource in business decisions.
Tourism Insights - August 2021
Tourism Insights September 2021
How do the locals feel? Resident sentiment survey
Explaining the 'mood of the nation' at a Dunedin level. Angus & Associates research results on how Dunedin residents perceive tourism in Dunedin.
Resident Sentiment Survey - Report 1
Resident Sentiment Survey - Report 2
We love Dunedin, do they? Perceptions research
This research by Angus & Associates measures the attitudes of domestic and Australian travellers on how and why Dunedin fits into their travel plans.
Who is more likely to come to Dunedin? Micro-segmentation profiling
In the current saturated domestic travel market, we need to be targeting those that are most likely to convert and go on to act as advocates. This research by The Research Agency, gives detailed information on the characteristics of potential domestic visitors that are the perfect match for Dunedin and its spread of attractions.
Visitor Personas Micro-Segmentation Research
Other Helpful Resources
Dunedin in the media
View the Plan D domestic marketing campaign media coverage report
Huanui mimiti tapuwae waro: Pathways to carbon reduction for the visitor sector.
A carbon measurement incentive scheme to encourage broader uptake of sustainable tourism practices throughout the Dunedin visitor (including events) industry.
View the eligibility criteria and application process document
Questions? Get in touch
If you have any questions or thoughts about any of the above, or want to talk more to the team on how best to use these insights to benefit your business, please get in touch. Sarah will connect you with the best member of the team to address your enquiry.
Sarah Ewing
Consumer & Trade Lead
sarah.ewing@dcc.govt.nz