Explore a range of research and insights on Domestic and International consumer visitation to Dunedin and New Zealand, as well as local plans that help shape Dunedin as a tourism Destination.
Ōtepoti Dunedin Business Events Plan 2025 -2028
Otepoti's Business Events Strategy 2025–2028 was developed in conjunction with sector representatives. It aims to deliver economic, social, and environmental benefit for our people, businesses and place. It positions Dunedin as a standout destination for business events.
View the plan
Economic Development Strategy
Our priorities and activities align with Dunedin’s Economic Development Strategy, which was developed in collaboration with our partners (who together form the Grow Dunedin Partners), and to Dunedin City Council’s commitment to Te Tiriti o Waitangi through its partnership with mana whenua.
Read the EDC here
Dunedin By Numbers 2025
Dunedin's year in numbers, activities and outcomes from Enterprise Dunedin in 2025.
View the TGF here
Festivals and Events Plan 2025
Dunedin’s festivals and events have become etched into our social fabric and are an important platform for connecting our city. Through our range of festivals and events we are able to foster belonging and unity for our residents, express manaakitaka to our visitors, and stimulate growth in our local economy.
View the plan
Dunedin Destination plan
Destination management planning is described as bringing together different stakeholders to achieve the common goal of developing a well-manged, sustainable visitor destination. Through the ODDMP, we view destination management as a shared journey – one that will be navigated using our collective resources, experience and wisdom.
Read the ODDMP hereCheck out the Festival and Events 2025/2026 Year in Review Report here.
Tourism Research and Insights
The information below can assist you in your promotion of your tourism business.
Accommodation Data Programme (ADP)
The Accommodation Data Programme (ADP) is a 'by industry for industry' research programme providing information about short-term accommodation activity at national, regional, and council levels. It estimates the guest nights, occupancy rates and other measures relating to the accommodation industry.
International Visitor Arrivals (IVA)
International Visitor Arrivals to New Zealand (IVA) is a monthly report produced by Statistics New Zealand and sponsored by Tourism New Zealand. The report contains detailed tables and graphs of monthly and annual data, showing the number and characteristics of visitor arrivals. Visitor arrivals are defined as overseas residents arriving in New Zealand for a stay of less than 12 months.
Ministry of Business, innovation and employment
In collaboration with Stats NZ and other organisations MBIE produce a range of data about the tourism industry. Find data overviews, releases, insights and forecasts here. These resources are for anyone wanting to know more about what's happening in the tourism sector.
Tourism Electronic Card Transactions (TECT)
The TECTS represent part of total tourism spend as they are based almost exclusively on physical electronic card transactions, and do not include any other form of spending such as cash, pre-purchases or online spend.
Tourism Industry Aotearoa - Domestic Satisfaction Report
TIA’s Domestic Satisfaction Report series was commissioned to monitor domestic travellers’ perceptions of their travel within New Zealand as a tracking mechanism for the Tourism Sustainability Commitment. The TSC uses international and domestic satisfaction as a key sustainability indicator.
Tourism Industry Aotearoa - Key Tourism Statistics
Find information about, spending by domestic and international visitors, ending by international students here for less than 12 months, tourism's contribution to GDP, tourism employment, rivals and departures by overseas visitors and New Zealand residents.
Tourism Industry Aotearoa Mood of the Nation
‘Mood of the Nation’ research commissioned by TIA and Tourism New Zealand measured New Zealanders’ perceptions of tourism. The survey is conducted twice a year, with over 1000 New Zealanders interviewed across the two surveys.
Tourism New Zealand - Insight and Research
Tourism New Zealand is responsible for promoting New Zealand in key markets as a visitor destination, they provide resources on the latest consumer insights, industry research and tourism data to help support your business.
Monthly domestic and international tourism statistics for Dunedin
This dashboard includes the latest data from MBIE's Accommodation Data Program (ADP) and Tourism Electronic Card Transactions (TECT). Note: MBIE is currently procuring a new data set to replace the TECT. Latest data available is June 2025.