Regional Events Fund
The Government's $50 million Regional Events Fund has been allocated to nine International Marketing Alliance (IMA) groupings of the Regional Tourism Organisations (RTO’s).
The fund is designed to stimulate domestic tourism and travel between regions through holding events. This is intended to support the tourism and events sector, and replace some of the spend from international tourists as a result of COVID-19.
Pure Southern Land Regional Events Fund
The Pure Southern Land IMA (Enterprise Dunedin, Tourism Waitaki, Clutha Development and Great South) have been allocated $1.5 million in total over a two to four year timeframe, to support events in the region.
Contestable funding will be available to events organisers, subject to criteria set out by the RTO responsible for each region.
The key outcome of Pure Southern Land-facilitated funding is to maximise the economic benefit of events by attracting domestic visitation and spend across the business community.
The fund also supports the development of a balanced portfolio of non-competing events across the wider region.
Success of the funding will be measured via economic, social and sustainability criteria in the application form. There will be a weighting, as required by MBIE, towards the economic benefit of events to help offset the loss of international visitation to each individual RTO.
the first funding round for the Dunedin Regional Events Funding has now closed. The next round will open on 4 October 2021. See the funding guidelines and requirements here:www.dunedin.govt.nz/services/funding-and-grants/regional-events-fund
To view the guidelines or apply for the Southland &Fiordland Regional Events Fund go to: www.greatsouth.nz/regional-events-fund
Results from the first funding around for the Pure Southern Land IMA
To date there were a number of highlights across the Pure Southern Land (PSL) IMA. Enterprise Dunedin and Great South both held contestable funding rounds supporting six major community events between them while Tourism Waitaki and Development Clutha progressed with capability planning. Further regional highlights are outlined below.
The New Zealand International Science Festival and NZ Masters Games were successful recipients of Regional Events Funding in the first contestable funding round held by Enterprise Dunedin. With additional support from the Regional Events Fund, The New Zealand International Science Festival will able to add additional events to their established ten-day event programme as well as developing a targeted out of town marketing programme. The NZ Masters Games, the largest multi-sport event in New Zealand, will be able to employ a dedicated Marketing Coordinator further enabling audiences not currently reached by existing marketing channels to be targeted. Supporting these two iconic Dunedin events is a highlight as they help strategically showcase Dunedin as a compelling and exciting destination.
Tourism Waitaki has set an action plan for the Regional Events Fund. This was shared with Shareholders in March 2021. Early May 2021 will see advertising for four members for an advisory group. A staff person has been selected to work with the group to form an Events Strategy and work with the advisory panel to form criteria and an application process.
Highlights from Clutha Development include a review and update of the Clutha Events Strategy as well as the development of event funding criteria, application form and process for reviewing the distribution of funding for events
From an event development perspective, discussions with event organisers have been held around the potential to add value to existing annual events, developing a new multi-sport event to the district and supporting the development of an event programme for a national event to be held in the district in 2023.
Great South established the Southland Regional Events Fund with an Investment Panel of local government representatives tasked to support allocation of this contestable $180,000 fund.
The inaugural round was recently held with 8 applications received – 4 events were successful in being allocated grants and 4 declined. A total of $80,000 funding was approved in this round. Events funded are scheduled for June, July and October 2021 and April 2022.
As of the time of this report, no successful applicants have been paid their approved grants as we are wait for Funding Agreements and invoices to be received.
The ILT Kidzone Festival and Schick 3x3 cup will be held in Invercargill with the Tussock Country Music Festival held in Gore and The Ultra Run in the Catlins. All events that have received funding are events currently held in the region.
The key focus of all events funded is to undertake marketing to out of region visitors including print, digital and radio.
Key contact people
Lead entity Enterprise Dunedin email@example.com
Tourism Waitaki firstname.lastname@example.org
Clutha Development email@example.com
Great South firstname.lastname@example.org