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Tourism industry information

Here you will find some useful information regarding the tourism industry.

Carbon measurement grant scheme for the visitor industry

Enterprise Dunedin has launched a new carbon measurement incentive scheme to encourage broader uptake of sustainable tourism practices throughout the Dunedin visitor industry.

In line with a national shift towards carbon neutrality in the industry, and the Dunedin City Council’s own aspirations for Dunedin to achieve net carbon zero by 2030, the scheme will grant up to $1,000 for each individual tourism business that measures its carbon emissions and achieves Zero Carbon or Climate Positive status - offsetting 100% or more of the CO2 emissions from their chosen activities.

Funding for the scheme, which is open until 1 March 2022, will be drawn from the Government’s Strategic Tourism Assets Protection Programme (STAPP), which was launched last year as part of a suite of visitor industry support and recovery initiatives.

Apply for the grant

Dunedin Destination Plan

The Dunedin Destination Plan was published in 2018 and was one of the first of its kind in New Zealand.  The plan outlined how the Dunedin City Council’s Enterprise Dunedin proposed to market and manage Dunedin as a destination, in partnership with city stakeholders.  Following the release of new Ministry of Business, Innovation and Employment (MBIE) Destination Management Plan guidelines and  the significant changes to the visitor sector over the period since it was published, the Dunedin City Council’s Enterprise Dunedin has commissioned Stafford Strategy to complete a rewrite of Dunedin’s Destination Plan. View the original Dunedin Destination Plan

As part of the rewrite process, an initial Situation Analysis has been compiled based on feedback from visitor industry and wider Dunedin city stakeholders.  Following further feedback, a new draft Dunedin Destination Plan will be compiled and presented for further feedback from all co-delivery partners and interested parties, ahead of going to Council for adoption.

View the Situation Analysis as of September 2021

Regional Events Fund

The Government's $50 million Regional Events Fund has been allocated to nine International Marketing Alliance (IMA) groupings of the Regional Tourism Organisations (RTO’s).The fund is designed to stimulate domestic tourism and travel between regions through holding events. This is intended to support the tourism and events sector, and replace some of the spend from international tourists as a result of COVID-19.

The Pure Southern Land IMA (Enterprise Dunedin, Tourism Waitaki, Clutha Development and Great South) have been allocated $1.5 million in total over a two to four year timeframe, to support events in the region. Contestable funding will be available to events organisers, subject to criteria set out by the RTO responsible for each region. The key outcome of Pure Southern Land-facilitated funding is to maximise the economic benefit of events by attracting domestic visitation and spend across the business community.

Regional Tourism Organisation

Enterprise Dunedin is the Regional Tourism Organisation for Dunedin, New Zealand and is one of 30 regional tourism organisations in New Zealand and works with the local tourism industry, businesses, event organisers, conference organisers, national and international media, trade wholesalers, inbound tour operators, travel agents, Tourism New Zealand and the Tourism Industry Association New Zealand.

Enterprise Dunedin assists export-ready operators with opportunities to reach their markets by promoting the city to trade, industry, media and consumers as a desirable visitor destination, both nationally and internationally. The organisation takes part in and initiates travel trade road shows around the world and New Zealand's largest annual international tourism trade show, TRENZ, which brings together many of the country's operators and international tourism buyers to showcase products, forge relationships and organise business for seasons ahead.

Dunedin i-SITE Visitor Centre

The i-SITE Dunedin Visitor Centre is open 365 days a year. They provide extensive local and national information as well as a booking service for our visitors and residents. If you are a new operator in Dunedin and have not yet registered with the Dunedin Visitor Centre, they may not be aware of your business and, more importantly, visitors may not be aware of your business.

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This is the primary industry body for tourism operators in and around Dunedin. Membership of DunedinHOST gives significant benefits to both organisations and individuals involved in tourism and associated activities.

DunedinHOST provides benefits to it's members via networking & information sharing, training, opportunities to showcase new products and more.

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Qualmark is New Zealand tourism’s official quality assurance organisation, providing a trusted guide to quality travel experiences. Qualmark makes it easy for travellers to select high quality places to stay, things to do, and ways to get around. When you see a business displaying the Qualmark symbol you can be assured that the business has met stringent quality standards and environmental criteria - earning New Zealand tourism’s official quality mark.

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Tourism Industry Association

The Tourism Industry Association New Zealand (TIA) is the only independent association that represents all sectors of New Zealand's large and diverse tourism industry. They are vocal supporters of our industry, working to ensure tourism gets the recognition it deserves as a vital contributor to the country's economy and social health.

TIA has some 1500 members ranging from large publicly listed corporates to small B&Bs. Collectively, their members make up around 85% of New Zealand's tourism turnover. The more members and support TIA has, the stronger their collective voice and the more influence they have on policy and decision making.

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Tourism New Zealand

How to list your product/service on

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Becoming Export Ready

Are you interested in becoming export ready and able to offer 10-25% commission rates to wholesalers and travel trade?

Below are a series of links to important information you can use to become export ready.

List Your Business

Our website syndicates with different national data feeds. Rather than Enterprise Dunedin loading and editing your listings this is now done with the following companies ensuring you get maximum reach.

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For more information, please contact: Enterprise Dunedin