The Government's $50 million Regional Events Fund has been allocated to nine International Marketing Alliance (IMA) groupings of the Regional Tourism Organisations (RTO’s).The fund is designed to stimulate domestic tourism and travel between regions through holding events. This is intended to support the tourism and events sector, and replace some of the spend from international tourists as a result of COVID-19.
The Pure Southern Land IMA (Enterprise Dunedin, Tourism Waitaki, Clutha Development and Great South) have been allocated $1.5 million in total over a two to four year timeframe, to support events in the region. Contestable funding will be available to events organisers, subject to criteria set out by the RTO responsible for each region. The key outcome of Pure Southern Land-facilitated funding is to maximise the economic benefit of events by attracting domestic visitation and spend across the business community.
Enterprise Dunedin is the Regional Tourism Organisation for Dunedin, New Zealand and is one of 30 regional tourism organisations in New Zealand and works with the local tourism industry, businesses, event organisers, conference organisers, national and international media, trade wholesalers, inbound tour operators, travel agents, Tourism New Zealand and the Tourism Industry Association New Zealand to promote awareness of Dunedin as the nature and heritage destination of New Zealand.
Enterprise Dunedin assists export-ready operators with opportunities to reach their markets by promoting the city to trade, industry, media and consumers as a desirable visitor destination, both nationally and internationally. The organisation takes part in and initiates travel trade road shows around the world and New Zealand's largest annual international tourism trade show, TRENZ, which brings together many of the country's operators and international tourism buyers to showcase products, forge relationships and organise business for seasons ahead.
The i-SITE Dunedin Visitor Centre is open 365 days a year. They provide extensive local and national information as well as a booking service for our visitors and residents. If you are a new operator in Dunedin and have not yet registered with the Dunedin Visitor Centre, they may not be aware of your business and, more importantly, visitors may not be aware of your business.
Dunedin is a compelling destination. All the things that make Dunedin a great place to live also make it a great place to visit, study, work and invest. Developed by the Dunedin City Council (DCC) in collaboration with stakeholders, the Destination Plan (DDP) outlines how we propose to market and manage Dunedin as a destination and proposes action areas that will be used to inform specific activities undertaken by stakeholders.
This is the primary industry body for tourism operators in and around Dunedin. Membership of DunedinHOST gives significant benefits to both organisations and individuals involved in tourism and associated activities.
DunedinHOST provides benefits to it's members via networking & information sharing, training, opportunities to showcase new products and more.
Qualmark is New Zealand tourism’s official quality assurance organisation, providing a trusted guide to quality travel experiences. Qualmark makes it easy for travellers to select high quality places to stay, things to do, and ways to get around. When you see a business displaying the Qualmark symbol you can be assured that the business has met stringent quality standards and environmental criteria - earning New Zealand tourism’s official quality mark.
The Tourism Industry Association New Zealand (TIA) is the only independent association that represents all sectors of New Zealand's large and diverse tourism industry. They are vocal supporters of our industry, working to ensure tourism gets the recognition it deserves as a vital contributor to the country's economy and social health.
TIA has some 1500 members ranging from large publicly listed corporates to small B&Bs. Collectively, their members make up around 85% of New Zealand's tourism turnover. The more members and support TIA has, the stronger their collective voice and the more influence they have on policy and decision making.
How to list your product/service on DunedinNZ.com
- Ensure your product/service appears on the newzealand.com website
Becoming Export Ready
Are you interested in becoming export ready and able to offer 10-25% commission rates to wholesalers and travel trade?
Below are a series of links to important information you can use to become export ready.
- Tools for your businesss
- Wanting to market your tourism business internationally?
- How does the TEC Distribution System work?
List Your Business
Our website syndicates with different national data feeds. Rather than Enterprise Dunedin loading and editing your listings this is now done with the following companies ensuring you get maximum reach.
- Marketing Toolbox - Tourism New Zealand has the tools to help you develop your business.
- Research and Statistics
- Dunedin City Council's Role in Tourism
For more information, please contact: Enterprise Dunedin