When Strictly Coffee established a new coffee-roasting site in Dunedin’s Frederick Street, company co-owner Duncan Northover saw potential for more.
“I hoped other people needed their morning coffee as much as me so I installed a coffee machine, set up a café, and opened the door to the public."
It’s a successful blend for the company. Frederick Street is Strictly Coffee’s second Dunedin outlet. Opened in 2010 it combines warehouse, roastery, takeaway café and company headquarters.
“Coffee is one of those great levellers. Coffee lovers come from right across the spectrum. Lawyer or labourer, it doesn’t matter who you are. If the coffee bug bites then it’s hard to shake.”
Strictly Coffee has been part of the Dunedin coffee scene for more than 15 years, but its reach goes beyond the city’s boundaries.
Known for its trendy Bath Street cafe and speciality roasts, it’s the company’s distribution, café training, support, and consultancy arm that’s helping expand the company across the lower South Island.
Future growth, says Duncan, will also be helped by a recent arrival – an Italian coffee roaster. The roaster, imported from Europe, has undergone an intensive three-month refurbishment.
“The roaster will increase the company’s capacity by about two and a half times and we’re expecting a small improvement in flavour.”
"Our speciality roasts are from all over the world - ¬South-East Asia, Africa and Middle America. It’s exciting to see how different coffee can taste from different locations.”
Duncan says Strictly Coffee’s quality products, its many loyal customers and the city’s student population have helped create a nationally recognised brand.
“When someone asks them where they can get a good coffee, they’re likely to send them to a Strictly Coffee cafe."
“We have a strong street presence in Dunedin’s CBD and in the student area so even non-coffee drinkers know our name and what we do.”
As for the future of the coffee drinker – “We’re starting to see a change in the way people take their coffee. They’re much more aware about the types of brewing methods available and how it impacts taste.”
Top five things you might not know about Strictly Coffee
- Supplies close to 300 cafes and restaurants in Otago, Southland and South Canterbury
- Strictly Coffee have just won a Bronze Medal at the National Roasting Awards
Visit Strictly Coffee here http://www.strictlycoffee.co.nz/