My Dunedin Itinerary

A compelling destination

Goals: Enhance the city centre and environs. Increase the value derived from tourism and events. Improve the understanding of Dunedin's advantages.

Marketing Dunedin

Review the case for a Dunedin marketing agency or mechanism that co-ordinates tourism, events, investment, skills and migrant promotion and attraction efforts. The agency would likely play a key role in the talent, education and investment attraction actions noted elsewhere in this strategy.

Project convenor

Dunedin City Council.

Project partners

Brand Partners (Allied Press, Dunedin Venues Management, Otago Chamber of Commerce, Otago Polytechnic, Otago Southland Employers’ Association, Tourism Dunedin, University of Otago) Ngāi Tahu, New Zealand Trade and Enterprise.

Project update

A new marketing agency to deliver combined marketing functions was established within the DCC in 2014.

Enterprise Dunedin is the new group responsible for the economic development and marketing of the city. It brings together the DCC's Economic Development Unit (EDU), i-SITE and Tourism Dunedin.

In June 2014, EDU and Tourism Dunedin staff moved into their new premises.

Export education uplift

Develop an export education strategy and action plan to support education providers to attract international students, to develop local education businesses and providers with export potential, and to leverage export education to attract and retain talent and support other sectors (including tourism) in Dunedin.

Project convenor

Otago Polytechnic.

Project partners

Dunedin City Council, Otago Polytechnic, University of Otago, Education New Zealand, Secondary Principals’ Association NZ, Tourism Dunedin, English language schools, private training providers, primary and secondary schools.

Project update

An export education strategy for Dunedin is underway. The strategy’s objective is to tell the story of Study Dunedin to the world’s students in a compelling way.

In addition to telling the world about Dunedin’s advantages as a study destination, the strategy will also enable educational institutions and business to attract more value from export education by encouraging and developing a stronger export focus and to use export education as a gateway to attracting and retaining valuable and talented people in Dunedin, to the benefit of other sectors – including tourism.

Dunedin’s Economic Development Unit has created a new ‘Export Education Coordinator’ position to drive the growth and potential for Dunedin’s international education economy. Contact: