My Dunedin Itinerary

Dunedin’s conference and business events sector increase market share

01 November 2015

MBIE’s year ending June statistics released in September have identified continued growth in Dunedin’s business event sector. Some key highlights from the recent report include an increase of market share by 1% giving Dunedin a 4% total market share. The number of total events are down slightly, however the size of our events have increased for example 22 conferences between 101 – 200 delegates and 11 conferences over 200 delegates during June 2015 – June 2015. The origin of conference attendees show that Australian delegates make up 7% of total delegates and domestic sits at 60%.

Overall delegate days are down nationally, however we have managed to buck the trend in growing our market share and for the period June 2014- June 2015 business events contributed approximately $55m to the local economy.