This paper has two main objectives and a number of related secondary objectives. The first is to establish the size and nature of the cruise industry in New Zealand for the 2006/07 season by collating the number of passengers, ships, and cruises that visited New Zealand, and to estimate the impact the industry has on the economy. This has involved the following:
- Estimating the total economic output generated by ship visits
- Calculating the direct, indirect and induced contribution to gross output, value added and GDP
- Estimating the effective employment generated, as full time equivalents (FTEs)
- Estimating the distribution of economic impact by major port-of-call and region.
A second key objective involves providing some estimates of economic impact for the upcoming 2007/08 season based on pre-bookings and current expenditure ratios. This is to provide guidance and information to port authorities, local authorities and Cruise New Zealand seeking to secure cooperation and consideration of the needs of this high value sector of the tourist market.
